The National Gallery of Canada was touring the exhibition Icons of Modernism. The exhibition included some 15 masterpieces by artists located in Paris at the beginning of the 20th century. The idea was to conceive a look that would work for a small publication to document the exhibition, which at the same time could be used in the spaces to identify the show.
The clean, hard and round shapes used well represented the idea of the “icon.” The typography had been selected to be simple and therefore not compete with the icon. To have Giorgio Sans as the typeface selection well reflected the graphic style of the 1920s, the time when the works on view were made. The image of the iconic work by Mondrian (Composition no 12) was selected for the key image to further reinforce the theme of the ‘icon’ in the printed material.